(TV Spot)
Alzheimer’s disease sucks. It sucks for those people suffering from it. But it’s especially sucks for all those people surrounding them. Family. Friends. Coworkers. Neighbors. They feel helpless in the fight. We wanted to let them know we heard them. And the Alzheimer’s Association was here to help. Through the storytelling in this spot, we helped launch one of the most successful fundraising years in the Walk To End Alzheimer’s history.