I’m a PROVEN creative director with the business acumen to deliver ideas from both sides of the brain. A digitally-savvy hybrid, able to optimize big brand thinking at any scale.
Emerson Ecologics / Executive Creative Director / 2021 – 2022 This leading provider of professional-grade supplements is trusted by 50,000+ healthcare practitioners. But their business has transformed from simple wholesale into a SaaS model virtual dispensing and connected care platform. The brand and customer experience needed to evolve to fill the lead funnel, convert with less friction and reflect the future of the integrative care community.
OnePointOne + Willo / Executive Creative Director / 2020 – 2021 This AgTech startup was looking to position itself for its Series-A funding round and launch the world’s first personalized vertical farming service, Willo. We built a hybrid team, crafted a purpose-driven brand and deployed a digital engagement strategy to inspire high-earning households to become part of the mission.
Leo Burnett / SVP Creative Director / 2001 – 2020 A four-week freelance contract turned into nearly two decades of unconventional work and unquestionable growth. During that time I drove digital transformation on a Fortune 200 brand, lead creative on several new business pitches, and managed a large integrated team across various brands. Clients: Altria, Beef, PG&E, Nintendo, Walgreens, Samsung
Rapp Collins Worldwide / Copywriter / 2000 – 2001This deep dive into Direct and CRM was an opportunity to work within bigger brand stories and write some of my own. With a roster of nationally-known clients, I helped bring creative visionto various briefs while furthering global strategic goals. Clients: SBC Wireless, UPS, The Macallan
Jordan Tamraz Caruso / Copywriter / 1998 – 2000 This local agency took a chance on me and tossed me in the deep end. TV. Digital. B2B. Radio. Direct. Events. I got a crash course in just about everything and did some great work while avoiding collisions. Clients: Midway Games, Horseshoe Casinos, Cars.com, Buick
University of Iowa / Bachelor of Arts
English / Creative Writing
References happily provided upon request.